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DeVry MKTG 320 Week 3 Case Study Latest
WEEK 3 CASE 5-1 BARKLEY FOODS
To complete this week’s assignment, please refer to the case study entitled, Barkley’s Foods found at the end of Chapter 5 in your textbook. You are the Marketing Research Manager for Barkley Foods; you just left an emergency meeting with the firm’s president.There is an opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, you need to make a strategic decision so Barkley’s Food could achieve a competitive advantage over their competitors.
Please consider the following four topics to help guide your decisions as the manager of the research group:
Market analysis
Environmental analysis
Customer analysis
Competitor analysis
Write a three- to five-page report addressing the following questions
What is your target market and the importance of your target market to competitors?
What are the potential drawbacks for Barkley Foods entering a particular marketing environment of your choice?
Does the industry contain markets that are suitable for innovation or do Barkley Foods need to take advantage of an emerging market?
Are there any secondary entrants that could impact Barkley Foods business?
You can also use resources like US Census (Links to an external site.)Links to an external site., Nielsen Company (Links to an external site.)Links to an external site., and IBIS World (database found in the DeVry Library (Links to an external site.)Links to an external site. ) to help you gather relevant data.
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DeVry MKTG 320 Week 3 Case Study Latest
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