Devry MKTG 420 Week 2 Quiz Latest

$16

Description

Devry MKTG 420 Week 2 Quiz Latest

 

Question 1.1.(TCO 1) _________ is typically designed to “Pull” merchandise through the channel, whereas ________ is designed to answer customer questions and to persuade buyers to sign purchase orders.(Points : 5)

Sales promotion, advertising
Price, personal selling
Advertising, sales promotion
Personal selling, sales promotion
Advertising, personal selling

 

Question 2.2.(TCO 1) Which of the following is a simple overview of different selling methods?(Points : 5)

Stimulus response
Mental states
Need-satisfaction
Problem solving
All of the above

 

Question 3.3.(TCO 1) The integration of communications technology in sales, is more commonly known as which of the following?(Points : 5)

Integrated marketing communications
Salesforce automation
Intranet communication
Extranet communication
None of the above

 

Question 4.4.(TCO 2) Compared to other promotional tools, the most important advantage(s) of personal selling is(are) which of the following?(Points : 5)

Locating prospects
Gaining customer commitment
Creating customer value
Both b and c
All of the above

 

Question 5.5.(TCO 2) The most important part of the salesperson’s job is which of the following?(Points : 5)

Tracking accounts receivable
The selling process
Training new salespeople
Being involved in the community
Attending training sessions

 

Question 6.6.(TCO 2) Which step in the ISP involves determining if the prospect has these three things: need, ability, and authority?(Points : 5)

Prospecting
Pre-Approach
Approach
Presentation
None of the above

 

Question 7.7.(TCO 3) Which of the following are examples of commonly used organizational goals?(Points : 5)

Dollar revenue
Social responsibility
Dollar profits
Both a and c
All of the above

 

Question 8.8.(TCO 3) Focusing your product on a special part of the market is an example of which of the following?(Points : 5)

Capital budgeting
Segmenting
Target marketing
Centralization
Penetration programming

 

Question 9.9.(TCO 3) Which of the following is most likely to be an economic buying influence?(Points : 5)

An engineer
A senior officer
A purchasing agent
A production supervisor
A financial analyst

 

Question 10.10.(TCO 3) The first step in determining the minimum customer size on which the salesforce should call is to calculate which of the following?(Points : 5)

Cost per sales call
The growth potential of the customer
Sales promotion budget needed
Cost of product development
Gather the customer’s past sales record

 

DeVry Courses helps in providing the best essay writing service. If you need 100% original papers for Devry MKTG 420 Week 2 Quiz Latest, then contact us through call or live chat.

Devry MKTG 420 Week 2 Quiz Latest

Best Devry MKTG 420 Week 2 Quiz Latest
Devry MKTG 420 Week 2 Quiz Latest

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Add to cart