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Devry MKTG 420 Week 6 Discussion Latest
Ethical Dilemma 1 (graded)
Read the scenario below and then respond to Dr. H and classmate posts below.
You recently received a promotion to district sales manager. You are eager to show your leadership ability and ready to implement a strategy to make your company successful. Your boss has come to you to explain a new selling strategy that he would like to see you implement. It involves having your salespeople be a little more aggressive with their customers. Essentially, he would like them to oversell their customers.
For instance, a salesperson should attempt to convince a customer that he needs an $8,000 copier, even if a $4,000 copier would satisfy his needs. Your boss explains that customers will still be receiving what they need. Albeit perhaps a little more, and the company will reap greater profits, resulting in larger bonuses for your salespeople.
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Read the Shield Financial: Overheard Trade Secrets on page 276 in the text. What are the ethical issues involved in this case? What are the possible actions Bloom could take?
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Devry MKTG 420 Week 6 Discussion Latest
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