Description
Devry MKTG 440 Course Project Latest
PROJECT OVERVIEW – SCENARIO/SUMMARY
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Scenario: A life cycle analysis of a product or service.
Describe the Project: A 2,000-3,000 word paper and a PowerPoint presentation of a life cycle analysis of an existing product or service. The PowerPoint presentation should contain 12-15 slides and summarize your life cycle analysis.
The project begins in Week 2 and must be completed by Week 7.
DELIVERABLES
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| Milestone | Deliverable | Due | Points |
| 1 | Project Plan Document | Week 2 | 35 |
| 2 | Project Outline | Week 3 | 35 |
| 3 | Final Presentation | Week 7 | 50 |
| 4 | Final Paper | Week 7 | 140 |
PROJECT MILESTONES
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Preparation: Research an industry and select a product or service offering from a specific company.
Milestones:
| Milestone 1 – Due Week 2: Project Plan Document |
| This should include a paragraph containing the selected product or service and its current sustainability marketing claims (if applicable). Submit file to the Dropbox for this assignment along with the URL to the home page. |
| Milestone 2 – Due Week 3: Project Outline |
| Develop an outline that states the key points and progression of ideas for the life cycle analysis. Submit file to the Dropbox for this assignment along with the URL to the home page. |
| Milestone 3/4 – Due Week 7: Final Paper and Presentation Submitting Your Final Project |
| Submit files to the Dropbox for this assignment along with the URL to the home page. |
GRADING RUBRICS
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Your Final Course Project (Week 7) will be evaluated as follows:
| Category | % | Description |
| Documentation & Formatting | 5% | Quality work will include a title page, proper citations, and a bibliography. Your final paper should be between 2,000 and 3,000 words and must follow all APA guidelines. Your final presentation should contain 12-15 slides. |
| Organization & Cohesiveness | 20% | The content will be properly organized into sections with input drawn from each of the milestone assignments. |
| Editing | 5% | Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct. |
| Content | 70% | Quality work will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. Quality work will cover all the sections included in the final project The content presented must demonstrate an understanding of the material learned in the course. |
| Total | 100% | A quality submission will meet or exceed all of the above requirements. |
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Devry MKTG 440 Course Project Latest
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