Devry MKTG 440 Week 1 Quiz Latest

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Devry MKTG 440 Week 1 Quiz Latest

quiz 1

Question 1.1. (TCO 1) The different approaches to sustainability all belong in one of three groups. These three groups are __________, __________, and ________. (Points : 4)

status quo oriented, reform oriented, transformation oriented.

status quo oriented, marketing oriented, transformation oriented.

marketing oriented, reform oriented, transformation oriented.

status quo oriented, reform oriented, marketing oriented.

Question 2.2. (TCO 1) During the late 1980s, the environmentally conscious and active “green consumer” emerged in: (Points : 4)

Eastern Europe and North America.

Western Europe and North America.

Western Europe and South America.

Eastern Europe and South America.

Question 3.3. (TCO 1) Sustainability marketing is marketing that endures forever, and it delivers solutions to our needs that are: (Points : 4)

consumer based, ethical, viable, and ecologically oriented.

price based, ethical, viable, and economically oriented.

relationship based, economical, viable, and price oriented.

relationship based, ethical, viable, and ecologically oriented.

Question 4. 4. (TCO 1) Describe three challenges of marketing in the 21st century. (Points : 4)

Question 5. 5. (TCO 1) List two key elements of sustainability marketing. (Points : 4)

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Devry MKTG 440 Week 1 Quiz Latest