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Devry MKTG 440 Week 5 Quiz Latest

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Devry MKTG 440 Week 5 Quiz Latest

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Devry MKTG 440 Week 5 Quiz Latest

Question 1.1.(TCO 5) Every marketing communications message will have an appeal, or “hook,” within its message with which it tries to engage the audience and motivate them to respond. What are thethreegeneric types of appeals utilized by marketers?(Points : 4)

Legal appeals, financial appeals, and moral appeals
Financial appeals, social appeals, and moral appeals
Social appeals, moral appeals, and emotional appeals
Rational appeals, moral appeals, and emotional appeals
Question 2.2.(TCO 6) The marketer perspective of cost includes all of the following except for __________.(Points : 4)

price
purchase costs
use cost
promotion
Question 3.3.(TCO 6) Which of the following isnota part of McDonagh’s model of sustainable communications?(Points : 4)

Ecological trust
Ecological access

Ecological disclosure
Ecological demand
Question 4. 4.(TCO 5) What are thethreebasic types of appeal that a sustainability marketing message aimed at consumers can apply?(Points : 4)

 

Question 5. 5.(TCO 6) Listthreecommon objectives of marketing communication efforts.(Points : 4)

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Devry MKTG 440 Week 5 Quiz Latest

Best Devry MKTG 440 Week 5 Quiz Latest
Devry MKTG 440 Week 5 Quiz Latest

 

 

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