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DeVry MKTG 578 Week 1 Discussion Latest
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WEEK 1: UNDERSTANDING CONSUMER BEHAVIOR & EXPLORING AMERICAN VALUES
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Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make decisions. What are the four major uses or applications of an understanding of consumer behavior?
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DeVry MKTG 578 Week 1 Discussion Latest
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