Description
______ refers to a process that describes the “homework
________ refers to a process that describes the “homework” that must be done by a salesperson before he or she contacts a prospect?
| A. | Needs assessment | |
| B. | Preapproach | |
| C. | Lead qualification | |
| D. | Networking |
Panache, a fashion design company, organizes an online contest. Participants are asked to design women’s apparel to be posted on a social media website where its members can vote and provide feedback. Based on those votes, Panache will announce the winner and offer that individual a job at its firm. In this scenario, Panache is involved in _____.
| A. | brandjacking | |
| B. | tagging | |
| C. | blogging | |
| D. | crowdsourcing |
Kelly’s Kitchen strives to improve its customer service and makes sure that its customers enjoy the food and ambience at the restaurant. The restaurant’s manager gathers and assesses customer reviews from various online sources and then evaluates their opinions and sentiments. This scenario illustrates the process of _____.
| A. | personal selling | |
| B. | social media monitoring | |
| C. | market basket analysis | |
| D. | social commerce |
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______ refers to a process that describes the “homework
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