Description
________ is the stage in which a prototype is developed
________ is the stage in which a prototype is developed and a marketing strategy is outlined.
| A. | Idea screening | |
| B. | Business analysis | |
| C. | Development | |
| D. | Test marketing | |
| E. | Commercialization |
Despite the amount of time and money spent on developing and testing new products, a large proportion of new product introductions fail because
| A. | they simply do not offer any discernible benefit compared to existing product. | |
| B. | there is a poor match between product features and customer desires | |
| C. | there is an overestimation of the market size | |
| D. | the price is too high or low | |
| E. | all of the above |
Often small ventures are skeptical about entering the global market because it:
| A. | limits access to advanced technologies in less developed countries. | |
| B. | slows down the rate at which people’s living standards increase. | |
| C. | involves various trade laws or tariffs. | |
| D. | empowers governments to abuse the freedom and property of their citizens. |
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________ is the stage in which a prototype is developed
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