Description
_________ advertising compares two or more specifically
________ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.
| A. | Institutional | |
| B. | Pioneering | |
| C. | Corporate | |
| D. | Comparative |
A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called:
| A. | the unique selling proposition. | |
| B. | the advertising objective | |
| C. | an advertising plan. | |
| D. | competitive advertising. |
An arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer’s brand is called ______________advertising.
| A. | pioneer | |
| B. | cooperative | |
| C. | competitive | |
| D. | institutional |
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_________ advertising compares two or more specifically
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