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Devry MKTG 440 Week 7 Quiz Latest
Question 1.1. (TCO 9) Moving towards a One Planet economy will include all of the following except for: (Points : 4)
use of social marketing campaigns to promote sustainable behaviors among citizens and consumers.
encouraging the development of social enterprises and community-based businesses.
minor investment in sustainable energy technologies to reduce dependence on oil and red emissions.
development of more localized, small scale, low-impact solutions to meet needs in food and construction.
Question 2.2. (TCO 8) To overcome the barriers and make changes towards sustainability marketing management, all of the following essentials are required except for: (Points : 4)
a committed CEO.
change agents.
government regulation.
empowered employees.
Question 3.3. (TCO 9) The social marketing mix shares considerable synergy with sustainability marketing mix. The four Cs represent: (Points : 4)
customer solutions, communication, cost and, convenience.
customer solutions, communication, cost, and satisfaction.
customer satisfaction, communication, cost, and solution.
customer satisfaction, communication, cost, and convenience.
Question 4. 4. (TCO 9) Name two key differences between the conventional and the sustainability marketing mindset. (Points : 4)
Question 5. 5. (TCO 8) List two of the stages of the consumption process. (Points : 4)
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Devry MKTG 440 Week 7 Quiz Latest
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