Description
Devry SBE 440 Full Course Project Latest
Course Project: Business Plan
.equella.ecollege.com/file/de515865-634c-4ca5-bbaa-b5940e91bba2/1/SBE440_CH_CourseProject.html#1″>Objectives| .equella.ecollege.com/file/de515865-634c-4ca5-bbaa-b5940e91bba2/1/SBE440_CH_CourseProject.html#2″>Guidelines| .equella.ecollege.com/file/de515865-634c-4ca5-bbaa-b5940e91bba2/1/SBE440_CH_CourseProject.html#3″>Milestones| .equella.ecollege.com/file/de515865-634c-4ca5-bbaa-b5940e91bba2/1/SBE440_CH_CourseProject.html#4″>Grading Rubrics| .equella.ecollege.com/file/de515865-634c-4ca5-bbaa-b5940e91bba2/1/SBE440_CH_CourseProject.html#5″>Best Practices
OBJECTIVES
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To prepare a Business Plan for a new or purchased business that can be used as both an internal operating guideline, and as an external document to interest potential investors or lenders.
GUIDELINES
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Use the format outlined in Table 1.1 of the text
MILESTONES
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- Each weekly homework assignment builds a section of the final plan.
- A draft of the plan to date is a graded assignment due by the end of Week 4 that includes the following elements: (1) Company description and product/service offered; (2) Industry analysis; (3) Market analysis; and (4) Marketing Plan.
- The complete Business Plan is due by the end of Week 7.
- A 15 minute Power Point presentation and script is due by Thursday (short week) of Week 8 (graded).
GRADING RUBRICS
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Draft of Plan to Date- Due Week 4
| Category | Points | % | Description |
| Feasibility Analysis | 30 | 20 | Completed template from text |
| Documentation & Formatting | 8 | 5 | Citations in APA format |
| Organization & Cohesiveness | 15 | 10 | Text flows logically so that paper can stand on its own |
| Editing | 7 | 5 | Correct grammar and spelling |
| Content | 90 | 60 | Company and product/service descriptions(10 pts); industry analysis including trends and competitive style (20 pts); market analysis(20 pts); target market identified; share of market to be captured, and sales growth forecast(20 pts); marketing and sales plan including promotion and positioning the business in the marketplace (20 pts) |
| Total | 150 | 100 | A quality paper will meet or exceed all of the above requirements. |
Final Plan -Due Week 7
| Category | Points | % | Description |
| Executive Summary | 100 | 40 | 1-2 page description of the business opportunity, that can stand on its own for a hurried reader |
| Documentation & Formatting | 20 | 8 | All citations in APA format, correct font and margins, 20-25 pages plus appendices |
| Organization & Cohesiveness | 20 | 8 | Follows the suggested outline in Figure 1.1 of the text, and the entire text flows logically |
| Editing | 10 | 4 | Correct grammar and spelling |
| Content | 100 | 40 | Professional quality content with assumptions documented and the following key areas covered: industry analysis(10 pts); target market identified(10 pts); marketing and sales plan including a growth forecast(10 pts); management resources identified; operating plan(30 pts); cash flow forecast based upon documented operating assumptions(30 pts); exit strategy(10 pts). |
| Total | 250 | 100 | A quality paper will meet or exceed all of the above requirements. |
Power Point Slides and Script
| Category | Points | % | Description |
| Slide Content | 60 | 40 | 10 slides maximum, highlighting the key areas of the plan |
| Slide Format | 15 | 10 | Slides should not be detailed text; should be succinct |
| Script Content | 75 | 50 | Script is a 15 minute sales pitch to potential investors and lenders. It should amplify the points on the slides, and end with the funds requested. |
| Total | 150 | 100 | A quality paper will meet or exceed all of the above requirements. |
BEST PRACTICES
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The following are the best practices in preparing this paper.
- Cover Page – Include who you prepared the paper for, who prepared, and date.
- Table of Content – List the main ideas and section of you paper and the pages in which they are located.
- Work Cited – Use the APA citation format.
- Font and Margins – Times Roman 11 pt, one inch margins all around, single spaced.
- Feedback on Weekly Assignments – Instructor feedback on all assignments should be addressed in the ensuing assignment.
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Devry SBE 440 Full Course Project Latest
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