Description
Devry SBE 440 Week 1 Assignment Latest
week 1
first Screen
From “Preparing Effective Business Plans” by Bruce R. Barringer
Part 1: Strength of Business Idea
Name or type of business:
For each item, circle the most appropriate answer and make note of the (-1), (0), or ( 1) score.
| Low Potential (-1) | Moderate Potential (0) | High Potential ( 1) | ||
| 1. | Extent to which the idea:
• Takes advantage of an environmental trend • Solves a problem • Addresses an unfilled gap in the marketplace |
Weak | Moderate | Strong |
| 2. | Timeliness of entry to market | Not timely | Moderately timely | Very timely |
| 3. | Extent to which the idea “adds value” for its buyer or end user | Low | Medium | High |
| 4. | Extent to which the customer is satisfied by competing products that are already available | Very satisfied | Moderately satisfied | Not very satisfied or ambivalent |
| 5. | Degree to which the idea requires customers to change their basic practices or behaviors | Substantial changes required | Moderate changes required | Small to no changes required |
Part 2: Industry-Related Issues
| Low Potential (-1) | Moderate Potential (0) | High Potential ( 1) | ||
| 1. | Number of competitors | Many | Few | None |
| 2. | Stage of industry life cycle | Maturity phase or decline phase | Growth phase | Emergence phase |
| 3. | Growth rate of industry | Little or no growth | Moderate growth | Strong growth |
| 4. | Importance of industry’s products and/or services to customers | “Ambivalent” | “Would like to have” | “Must have” |
| 5. | Industry operating margins | Low | Moderate | High |
Part 3: Target Market and Customer-Related Issues
| Low Potential (-1) | Moderate Potential (0) | High Potential ( 1) | ||
| 1. | Identification of target market for the proposed new venture | Difficult to identify | May be able to identify | Identified |
| 2. | Ability to create “barriers to entry” for potential competitors | Unable to create | May or may not be able to create | Can create |
| 3. | Purchasing power of customers | Low | Moderate | High |
| 4. | Ease of making customers aware of the new product or service | Low | Moderate | High |
| 5. | Growth potential of target market | Low | Moderate | High |
Part 4: Founder- (or Founders-) Related Issues
| Low Potential (-1) | Moderate Potential (0) | High Potential ( 1) | ||
| 1. | Founder or founders experience in the industry | No experience | Moderate experience | Experienced |
| 2. | Founder or founders skills as they relate to the proposed new venture’s product or service | No skills | Moderate skills | Skilled |
| 3. | Extent of the founder or founders professional and social networks in the relevant industry | None | Moderate | Extensive |
| 4. | Extent to which the proposed new venture meets the founder or founders personal goals and aspirations | Weak | Moderate | Strong |
| 5. | Likelihood that a team can be put together to launch and grow the new venture | Unlikely | Moderately likely | Very likely |
Part 5: Financial Issues
| Low Potential (-1) | Moderate Potential (0) | High Potential ( 1) | ||
| 1. | Initial capital investment | High | Moderate | Low |
| 2. | Number of revenue drivers (ways in which the company makes money) | One | Two to three | More than three |
| 3. | Time to break even | More than two years | One to two years | Less than one year |
| 4. | Financial performance of similar businesses | Weak | Modest | Strong |
| 5. | Ability to fund initial product (or service) development and/or initial startup expenses from personal funds or via bootstrapping | Low | Moderate | High |
Overall Potential
Each part has five items. Scores will range from -5 to 5 for each part. The score is a guide—there is no established rule-of-thumb for the numerical score that equates to high potential, moderate potential, or low potential for each part. The ranking is a judgment call.
| Score
(-5 to 5) |
Overall Potential of the Business Idea Based on Each Part | Suggestions for Improving the Potential | |||||||
| Part 1:
Strength of Business Idea |
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| Part 2:
Industry-Related Issues |
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| Part 3:
Target Market and Customer-Related Issues |
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| Part 4:
Founder- (or Founders-) Related Issues |
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| Part 5:
Financial Issues |
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| Overall Assessment |
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Summary—briefly summarize your justification for your overall assessment:
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Devry SBE 440 Week 1 Assignment Latest
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