Devry MKTG 440 Research Paper 2 Latest

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Devry MKTG 440 Research Paper 2 Latest

• Assignment: Research Paper 2 – Telsa Motors (due Week 3)

You have been asked to assist with the marketing campaign for the rollout of the Tesla Model S. What sustainable factors would you emphasize for this product? What will you do differently for the marketing campaign for Model S compared to the marketing of the Tesla Motor’s first model, the Tesla Roadster? Which factors should be replicated from the previous vehicle marketing campaign for the new model that will be available to consumers in 2012?

Create a 300–500 word paper that includes an analysis of the Roadster and recommendations for the Model S. You can begin your research with the following:

• • Sustainability Marketing Challenge: The Tesla Roadster on pages 166–168 of your textbook
  • .teslamotors.com/”>Tesla Motors website
  • DeVry Library Resources: to locate additional articles related to Tesla Motors

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Devry MKTG 440 Research Paper 2 Latest